August 25, 2020

How to Approach Influencer Marketing through a PR Lens

When considering an Influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner. Check out […]
August 24, 2020

Attribution: The Missing Link for Influencer Marketing?

Marketers have been tracking attribution for owned and paid media for years. With the rise of social media and influencer marketing, however, brands are having a […]
August 19, 2020

Holiday Season 2020: Influencer Marketing Predictions And Tips

It’s not exactly an easy time to be in the business of looking ahead as a marketer, but as challenging as it may be, this is […]
August 17, 2020

Three Ways To Supercharge Your E-Commerce Business With Influencer Marketing In 2020

“You don’t have to have Walmart’s financial resources to build a thriving e-commerce business. Instead, focus on ways you can use relationships and partnerships, including Influencer […]
August 10, 2020

Why Influencer Marketing will Continue to Thrive

Influencers undoubtedly play an important role in digital marketing, and their continued success doesn’t seem like it’s stopping any time soon. Find out more from the […]
August 6, 2020

Five Reasons To Invest In Influencer Marketing Today

Influencer marketing has been around for decades, but if you’re part of the 20% of marketers not using influencer marketing today, I believe you’re missing out. […]
July 31, 2020

Is Smaller Better In Influencer Marketing?

Influencer marketing is very much in vogue right now. Brands all over the world are starting to include it in their marketing mix; however, many marketers […]
July 29, 2020

‘The most influential people aren’t on social’: Why amplification is not key to Team Epiphany’s Influencer strategy

Coltrane Curtis, founder of consumer marketing agency Team Epiphany, would never hire a professional Influencer, but he believes that Influencer Marketing in service of a community […]
July 17, 2020

What YouTube’s Famebit Failure Can Teach Us About Influencer Marketing

Why YouTube shuttered its self-service influencer marketing platform. Check out the latest article from Social Jack! #InfluencerMarketing     The post What YouTube’s Famebit Failure Can […]