Relationship Marketing – Your First Move is the Most Critical
Okay, this first move is both easy and hard. At Forward Progress, when we engage in what we call a Rapid Launch Plan, we figure out where to help an organization structure their relationship and community marketing efforts. We often find that there is one critical thing that everyone finally has to deal with and we all need work on this, even us!
This is your first move with the relationship. We are not sure why we see so many people who have great landing pages, registration forms, website capture forms and often see people overlook that next step conversion. Remember, you started a conversation with your audience, don’t misguide them or leave them hanging. Think of your own experience’s online. What turns you on and what turns you off? Then think of what you are offering out on the net.
“What turns you on, what turns you off?”
For example, you get a person to fill out your form, make a request or give their email, and what is your first impression? Follow these simple steps to test yourself.
Ask people who enter your world how did we do, what do you think?
Test it yourself, do you feel welcomed and tended to, do you feel a relationship forming?
Track your success or failure rate to convert leads into customers
Remember once you do these, you can then adjust the experience of that first move accordingly. Your next customer could be closer that you think, like in your CRM or lead database, you just misfired, dropped off or forgot about them. Look and let us know what you find!