If you missed the webcast that launched on August 9th that featured Miri Rodrigues, lead of community and social support at Microsoft Office. In this session, we learned about trends in social care and what customers want from brands, understood key internal players that impact the social space and how to partner strategically with them to deliver a unified social voice to customers. And finally, how to hack social content to leverage multiple sources within the organization to take the customer through their anticipated journey in social channels.
You can listen to the podcast version here.
Consumers begin following company employers because “people follow people” says Miri.
The definition of a social media watermelon is simple: One the outside you’re green, on the inside you’re red. The assumption here is that by the look of it, watermelons have it all together but in reality they are a mess. When you cut open a watermelon you’ll notice the seeds are scattered all over, we think of these as employees who are not on the same mindset. In order to not be a social media watermelon you have to follow the 3 steps.
Another way to connect to your followers on social media is to take a risk. Your audience will take notes on the type of content you are posting. Miri says that she often does polls on Twitter. Some are personal and some are work related. But in the end you are testing your audience and seeing what type of content they reply to.