RXBar is using Influencers like they would an agency. The company is handing over the marketing of its new limited-edition flavors to social stars, letting them create the content to promote the flavors and posting it on their channels. See how it all plays out in this article from Social Jack! #InfluencerMarketing
The post ‘Put everything in the hands of the Influencers’: Inside RXBar’s new Influencer Strategy appeared first on Social Jack | It's ALL About Who You Know.