Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude […]

“Influencer marketing is now of such sufficient significance to the marketing mix that it requires better definition and accountability; if marketers are going to continue to […]

To get ahead, some companies have discovered an unfair advantage in digital sales. Learn the latest in this article from Social Jack! #InfluencerMarketing     The […]

As we begin to look at emerging from the pandemic, we see that media plans that have worked for decades have now expired, and it’s vital […]

To ensure that Influencer Marketing is a sustainable and efficient strategy for a brand, there are a few lessons to learn to avoid pitfalls and instead […]

The right people with influence begin to emerge when you study the five key “’tudes” of your audience. But what are the “’tudes?” Check out the […]

“How can you tell if your efforts with influencers have paid off?” This is a common question among newcomers to the industry, but there’s no single […]

“When influencers are straightforward about sponsored content, there is more impact and deeper engagement. This brings in more responsibility as an influencer as well as helps […]

Now that consumers are turning more to YouTube for uplifting content, this gives brands a huge opportunity to leverage the power of influencers on a platform […]