As we begin to look at emerging from the pandemic, we see that media plans that have worked for decades have now expired, and it’s vital […]

To ensure that Influencer Marketing is a sustainable and efficient strategy for a brand, there are a few lessons to learn to avoid pitfalls and instead […]

The right people with influence begin to emerge when you study the five key “’tudes” of your audience. But what are the “’tudes?” Check out the […]

“How can you tell if your efforts with influencers have paid off?” This is a common question among newcomers to the industry, but there’s no single […]

“When influencers are straightforward about sponsored content, there is more impact and deeper engagement. This brings in more responsibility as an influencer as well as helps […]

Now that consumers are turning more to YouTube for uplifting content, this gives brands a huge opportunity to leverage the power of influencers on a platform […]

Who are Nano-Influencers? Their audiences are smaller but more engaged, and their audiences tend to be more like them, so they are seen as more credible, […]

The Influencer market was not immune to the hardships of 2020, yet the medium may have been the quickest to adapt following the halting of production […]

Influencer marketing is the art of connecting brands and the powerful voices of digital content creators, and this connection helps to drive authentic conversations around a […]