Since Influencer Marketing became popular, one of the most popular ways for brands to connect with influencers and share their products was through events. However, since […]

Despite the Influencer Marketing industry really taking off, it still takes time and effort to make it work for brands. Search engines often favor content that’s […]

Micro-Influencers present a unique opportunity to harness the power of word-of-mouth marketing. Unlike mainstream Influencers, they have a more niche content focus and a smaller, more […]

Speculating on the future of Influencer Marketing is no longer a discussion for marketing elites. Brands are gathering tools and techniques to simply keep up with […]

As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any […]

Branded content and influencer marketing were a bigger priority for advertisers as they ramped up marketing activity in the second half of 2020, a trend that […]

By the time Instagram launched in 2010, the term “social media” was relatively in its infancy, however, digital marketing was soon to take new shape and […]

So exactly what is the role of AI in Influencer Marketing and how is AI transforming it for the better? Find out in this article from […]

Consumers now spend more time engaged on social media than legacy media. This is especially true for younger audiences, who also tend to harbor an anti-establishment […]