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January 27, 2010

Are You Getting Everything that You want from Facebook?

By Michael Caruso

Are you getting everything that you want from Facebook?  If not, here are some guidelines that are sure to improve your results from using social media.

1.  Build your Facebook list to at least 200 friends.

The average Facebook (FB) user has between 120 and 150 friends.  This means if you have less than 120 FB friends you are below average.  It’s unrealistic to think that you’ll get an above-average return on investment from an activity at which you have below- average participation.

2.  Post photos one or two at a time.

Facebook makes it easy to submit entire albums of photographs, but you’ll get more interest when you employ this variation on a strategy referred to as “drip marketing.”

3.  Open up your privacy settings.

Click Settings, then Privacy Settings and Profile Information.  Notice that you can limit who sees various aspects of your FB page, including photos, birthday, education and work.  If you want people to know about your work, hobbies, products and services, switch all these settings to “Everyone.”

Get more tips at my Facebook Fan Page.  Type “Michael Caruso” in the FB search box and look for the photo with the microphone.