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Business Accelerator powered by American Family Insurance


Speaker: Dean DeLisle


New leads are waiting to be uncovered–learn how to find them with Pay-Per-Click advertising. Some experts are calling it the new E-Billboard for Small Business!

Now’s the time to tap into this ever-growing advertising opportunity to improve your bottom line. Learn how to spotlight your business online, drive targeted leads to your Web site, and improve click-to-close rates.

Pay-Per-Click advertising offers huge benefits over traditional marketing avenues. You can easily control your budget, keeping your costs low. Also, with PPC’s sophisticated tracking, you can figure out your return on investment with detailed, built-in analytics.

In this session, you will learn:

  • How to create themed ad groups so that you pay pennies per click rather than dollars
  • How to hone your targeting so you’re not paying to reach the wrong people
  • How to use “negative keywords” to avoid unprofitable clicks
  • How to pay less per click and get ranked higher in the listings by increasing your quality score so that your ads get special treatment
  • How to closely measure your campaign so that you can understand your ROI and take steps to improve it
  • How to set up a landing page to increase your conversion rate

If you think it’s time to incorporate Pay-Per-Click into your marketing plan, don’t miss this Business Accelerator Webinar.

This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.