In this week’s webinar, we covered some of the techniques Joe Karns and the team use to help our clients climb to the top of Google. This encompasses Search Engine Marketing techniques which cover two primary categories, Paid Search (Pay Per Click and Online Advertising) and Organic Search.
Paid Search is quite simple in theory. Pick your keyword phrases, check out the competition, and then start paying. You are really buying your way to the top. We have techniques (based on our buying power) that we can bulk buy phrases. However, we still need some decent budgets to get started ($500+ per month) if you really want to climb to the top of Google.
Organic Search uses the power of “Content Marketing” – this is the new buzz about the internet. It mostly to do with writing blogs like this and coordinating your social network, video, audio and other content items on the internet around your Keyword Strategy. The main game for any of these is to get your keyword phrases established and then begin to schedule your content creation around these keywords.
For more detail on this simple go to our last webinar titled:
How to Climb to the Top of Google- Search Engine Marketing
where our team discusses this topic in more detail.
For the slides from the webinar please visit our Slideshare account:
Author Dean DeLisle is President and CEO of Chicago based marketing company Forward Progress, Inc. Come visit our website at www.forwardprogress.net for more information on our services. If you find yourself looking for more, then visit some of our other sites at www.LinkedInOnDemand.com and www.SocialJack.com where you can join us for more coaching and training programs. Or ask us for a private quote for your company – we love doing workshops and boot camps or even custom coaching contracts. We have programs to fit most any budget. Consider working with Forward Progress to learn more about expanding your business including strategies such how to use Linkedin to generate more sales.
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