October 3 2017, 12:00pm – 1:00pm CT

Small or large, your business thrives because of its people. Learn how to tap into that army of advocates, by giving them awesome, shareable content that helps grow your business simultaneously. Tom Buchheim and Jason Waller of American Family share how they helped turn employee advocacy into the glue that holds the organization together – from executive and internal communications, to marketing, talent development, recruitment, community and media relations, and more. Along the way, your people will build social media acumen, and can become more engaged, understand your company’s culture better, and help humanize your brand. Be sure to attend to be eligible to win one of two $50 gift cards!