By Dean R. DeLisle

Make sure you know who you are looking for: identify your target client. In our profile building process we guide you to write a business-attracting profile and how to modify your settings to open up your network. The last thing you want is to attract the wrong people.

Have you ever sat through an entire meeting with a prospect before discovering that this person across from you will not only never buy, but doesn’t even have the budget?!

It’s extremely important to be clear on who you are looking for and make sure you position your company profile and content to speak to that audience. To help you pinpoint who you should be targeting, here are a few simple questions you should ask yourself about your company and your clients:

1. Who is currently buying our product or service?
2. Is this our ideal customer?
3. What are they buying (not what are we selling)?
4. What would we say to them once they arrive?
Now, read your company profile—does it answer these questions?

If not, then fix your profile – then then watch your target audience start showing up!