Lately it seems all the social media sites want you to have a more visual experience by allowing you to add photos to speak to who your brand is and what your brand is doing. It’s also another way to consistently brand your business with a visually united front across all platforms. (If you’re still deciding which platform(s) are right for you, we can help you decide.)
In a perfect world, all image sizes would be the same, but that would be too easy because each site wants to have its own set of rules. Generally speaking they are about the same dimensions, but here are the specifics:
Cover Photos: 851 x 315 pixels
Note: If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size, so try to create something with these specific dimensions.
To get the best quality image and fastest load times for your Page, upload a JPG or PNG file that’s less than 100 kilobytes.
Page Profile Pictures: 180 x 180 pixels
This displays at 160 x 160 pixels, however, the photo you upload must be at least 180 x 180 pixels. Your cover photo and profile go together, so you can have fun creating an overall look. For a look at some creative cover pages for brands, look here: http://mashable.com/2012/02/29/facebook-timeline-pages-cover-photos/
LinkedIn allows for the least amount of customization/branding on your company’s LinkedIn page.
Spotlight Banner: 640 x 220 pixels
Standard Logo: 100 x 60 pixels
File options are PNG, JPEG, or GIF; max size 2 MB.
Square Logo: 50 x 50 pixels
The square logo is used in the network updates. File options are PNG, JPEG, or GIF; max size 2 MB.
Profile Picture: 128 x 128 pixels
Must be less than 700kb when uploaded, which is resized to 48 x 48 pixels in the stream.
New banner (your profile picture appears in): 1252 × 626 pixels
Background Sizing (Visible space between left side and content) 2560 x 1600 pixels*
*This is a bit tricky, as the background is left-aligned and will show up differently based on the screen resolution of the user’s browser.
- 90% see 71 pixels
- 65% see 199 pixels
- 40% see 242 pixels
- 20% see 279 pixels
Cover Photo: 940 x 180 pixels
This can be animated using a .gif
Profile Picture: 250 x 250 pixels
As with Facebook, your profile photo and cover photo are together, so keep that in mind when designing your cover photo. The two photos should flow together to show a complete picture of your brand.
The specification of all these image sizes are a fairly recent implementation, so it’s always a good idea to stay loose and know that things will change, as they have been since the beginning of social media.
Pinterest and Instagram are two other very vital visual platforms to promote your brand, but we’ll cover those in another post.
If you’re not sure which platform suits your brand best, be sure to contact us for more information. We can make you look good on all channels!
Author Meagan Burns is the Social Media Department Manager at Forward Progress and is a seasoned pro at creating digital strategies for brands using social media marketing. For more information on how we can help grow your business by using social media, call us today.