Search Engine Marketing
Facebook makes yet another unannounced change to the business pages – why not? By Dean R DeLisle
So everyone resisted the “Timeline” feature for Facebook personal pages, now it seems like most are fine with this change. So why not mess with the businesses on Facebook and change them as well. You can really see now that custom pages will now be mostly useless in this format (unless you can convince me otherwise). Now you will be able to have other pages you can feature, the challenge will be getting your community to participate in those. I think the value of Facebook and the results will now be driven by the “Golden Rule” we...
read moreSocial Network Ownership – When you login who is in control? – By Dean R. DeLisle
In our latest series of classes we have been really focused on ownership. For years we have trained people how to be productive in less than 20 minutes a day, although I don’t quite believe people truly own it. So we have made some shifts on how we train this. For instance in our LinkedIn sales training we have users add users for a specific time period, 10 minutes. We know that if they take more time to do this they will get too many responses therefore not being effective. So we want them to take more time with those people they are...
read moreSocial Networking is a Team Sport
By Dean DeLisle I know it feels a little crazy to say, however it just came up during two different conferences where the companies were talking about Social Media as a single person in the company: “How are we supposed to socially enable our organization successfully if we only have one voice? Even if we are a small company, don’t we have sales people, marketing, customer service, maybe even operational people who come in contact with the outside world? Then why not use the power of ALL combined networks working together on behalf...
read moreSocial Network Diving – living below “see” level
By Dean DeLisle There are so many people on Social Networks, yet we have the same two categories – the ones who get it and the ones who don’t. We want to have some simple steps for the people who are using Social Networks, yet still are not getting Social Networks. The first lesson covered is probably the most important lesson – no matter who you are, you have many contacts. People who know you, trust you, know who you are, and maybe can even recommend you! If you are even a mildly organized networker you will have a...
read moreStitely Entertainment Jams on Social Media
By Dean DeLisle We often get encouraged when our clients execute the programs that we put together for them; however in this recent case, we have one that has taken it to the next level. We all know areas of Social Networking and Social Media that work best for our organizations. You often hear us talk about the secret to winning true ROI at this game is to (1) integrate your marketing, and (2) align the marketing and sales staff in your efforts. We’re not sure why everyone is waiting for the elusive “secret sauce” when all...
read moreKnow thy target – time to check your LinkedIn Profile?
By Dean R. DeLisle Make sure you know who you are looking for: identify your target client. In our profile building process we guide you to write a business-attracting profile and how to modify your settings to open up your network. The last thing you want is to attract the wrong people. Have you ever sat through an entire meeting with a prospect before discovering that this person across from you will not only never buy, but doesn’t even have the budget?! It’s extremely important to be clear on who you are looking for and make...
read moreHow I used Social Media for the Success of my Business Launch
By Darlene Ziebell Having been an experienced successful entrepreneur, I used traditional one-on-one marketing for my new business launch in 2007. After several false starts and unsuccessful attempts to grab market share, I began to pay attention to all the emails I received and refocused to look at the internet for marketing opportunities. That’s when I discovered the amazing successful statistics of the world of social media. I wondered, what is this new world? After all I had a LinkedIn profile and had many emails in my address book....
read moreShow a Little Gratitude – just post it!
By Dean R. DeLisle For those of you who have been through our coaching and training programs, you should know about what we call “the gratitude post”. This is something that we have done in various ways throughout the years of business development. However, we now have a new way to show quick appreciation or gratitude. Make a post, “like” something on Facebook, comment, share or simply send a message. That’s right, think about it. What would happen if once a week you simply look back on those...
read moreKeying In to Key Words
By Kathy Sipple, My Social Media Coach When you’re tweeting or updating Facebook, what do you say? If you’re like a lot of people, you write conversationally—top of mind. Which is good, to a point. It’s great to be yourself and let your natural expression come through in your words. However, if you are using social media to develop your professional network, you can help Google and other search engines find you online by being more intentional with your posts and integrating some choice key words. What do you want to be...
read moreYour Social Mark – why do you make it so hard on yourself?
By Dean R. DeLisle I am constantly walking into retail shops everywhere (okay maybe not everywhere but in enough of them), and it still amazes me as I survey the world and ask businesses – “Are you on Facebook?” It will either be greeted warmly asking if I’d like to join their page, or it will be a flat out blank stare. For this post however, let’s assume they’ve said “yes”. Four out of the last five stores are using this tool. I’m talking about your local retailers, not those...
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LinkedIn Advanced Sales Program – 4 Online Classes to Take Sales to the Next Level
