In today’s fast paced online world, the phones won’t get the job done like they used to, and your market initiates buying cycles through information available via the internet – so sellers need to be online too. Sellers need to be available and able to respond when a buyer reaches out.
Your market is already online – the secret is how to build that buying community and convert into sales. Just like any brand, sellers need to be participating, observing, and engaging in these communities. The role of the Seller has changed from product focus to business analyst. Similarly, sellers need to change their business development activities from prospecting to networking. They also need to understand how to continue the dialogue with the buyer from that point. They need Social and Emotional Intelligence skills to properly communicate with those buyers to optimize conversion.
There are also tactical sales techniques your sales force needs to know and how to hunt in a very new way, a way to identify and tactically lure those ideal prospects socially into your business. Sales 2.0 is about sales people using Web 2.0 tools and social media to sell more effectively – PERIOD. At Forward Progress we use a combination of our Social Network Science developed by the U.S Army and refined by the very smartest people from MIT. We teach social and emotional intelligence core competencies with our very own social network sales techniques to empower your team to create the most amazing sales attack plan available.
Call today to receive a free 30 minute Social Network Sales Analysis about Sales 2.0, and how your company stacks up using Web 2.0 tools and social media to sell more effectively. Learn which program Forward Progress can use to take your sales force to the next level.