Marketing Campaigns
A Call To Action Isn’t Just Talk
There are an almost endless number of opinions and strategies for how to make social media a more effective part of a companies marketing strategy and how to leverage these profiles to assist with various marketing campaigns. The fact is there is no magic spell or silver bullet out there, what works for one company could fail miserably for the next. There are however, some social media practices out there that can help in most case scenarios. Paying attention to some of the most basic practices that apply to any sort of marketing...
read moreSocial Media News of the Week
Every week, our social media team likes to share the news relevant to social media and this week we decided that we want to start sharing it with you here! The first story we bring you this week is about the Yahoo purchase of Tumblr. Caitlin found the story to have merit for a few very specific reasons: Important- 1. The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year. 2. Marissa Mayer’s biggest deal since starting at Yahoo. 3. ...
read moreThe Importance of Brands Being Human on Social Media
The Importance of Brands Being Human on Social Media By Lindsey Schroeder When you are using social media as a marketing tool for a brand or a business, one of the biggest challenges is figuring out the best messages and content for your followers so the marketing is successful. There are many businesses out there that only post industry-relevant information or statements on their social media sites. While that is important and relevant, it can quickly become boring and disengaging, especially if there is no discussion...
read moreVine: 6 seconds to make a video impression on customers
Vine: 6 seconds to make an impression on customers I stumbled upon Vine the other day and for a minute wondered… how significant a six second, video looping app actually be? Part of what we do at Forward Progress is grow businesses, big and small. In the digital area, six seconds is all the time you have to capture the attention (and make an impression on a potential customer). Mashable talks about some of the uses for vine in small business (http://mashable.com/2013/03/12/startups-using-vine/). 1) Pitching videos: You can create, quick...
read moreWhat IS SEO, anyway?
What IS SEO, anyway? A glossary, in layman’s terms By Jamie Griffin As a marketing services company, Forward Progress receives many questions about SEO. Many people have heard of SEO, they know that they need to have it for their business, but it can be hard to understand! So I’ve created a Forward Progress glossary of some terms that will help put SEO in layman’s terms. The glossary: Search Engine: Google, Bing, Yahoo. SEO: Search Engine Optimization- “ SEO adds value to what you create by making sure that it is...
read moreTwitter for business is BACK: What can you do for your business in 140 characters or less?
Twitter for business is BACK: What can you do for your business in 140 characters or less? By Jamie Griffin So much of what we do here at Forward Progress is grow businesses and people through teaching them about social media. Twitter relaunched its Twitter for Business - a more user friendly application this time. The new feature takes users through the beginnings of setting up an account, using hashtags, and explains the reasoning behind promoting yourself through Twitter. Here are 15 useful tips to keep in mind when beginning to use Twitter...
read moreUsing Online Marketing to Expand Your Coaching Practice
Thu, Aug 30, 2012 7:00 PM – 8:00 PM CDT Register Here: https://www2.gotomeeting.com/register/214057706 Webinar Registration When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars – what is really working? There are so many free platforms and low cost marketing opportunities, yet how do you pick the right one? We...
read moreUsing Online Marketing to Expand Your Coaching Practice
Thu, Aug 30, 2012 2:00 PM – 3:00 PM CDT Register Here: https://www2.gotomeeting.com/register/830358706 When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars – what is really working?There are so many free platforms and low cost marketing opportunities, yet how do you pick the right one?We take a look at what is working with our clients, our partners...
read moreFacebook makes yet another unannounced change to the business pages – why not? By Dean R DeLisle
So everyone resisted the “Timeline” feature for Facebook personal pages, now it seems like most are fine with this change. So why not mess with the businesses on Facebook and change them as well. You can really see now that custom pages will now be mostly useless in this format (unless you can convince me otherwise). Now you will be able to have other pages you can feature, the challenge will be getting your community to participate in those. I think the value of Facebook and the results will now be driven by the “Golden Rule” we...
read moreTake your Social Media campaigns seriously – seven steps to get serious! – By Dean R. DeLisle
We have this epidemic where people who are not used to marketing think that Social Media is this secret sauce that they can drink and gain instant success. Well sorry to burst your bubble, but it’s way more involved than that. I will try and keep this high level so it’s easy to grasp in this post. First you need to understand marketing. You must have been doing it already in some capacity. That is your first shift. If you are not marketing or used to marketing, get some help with that first. Second you need a plan, whether you have us do...
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Increase Your Business Pipeline With Linkedin
Win one of nine spots for an exclusive Google+ Hangout led by social media expert Dean DeLisle. For your chance to attend, follow us on Google+ by June 11. Date of the Hangout will be announced to the winners.
Using Email Marketing to Expand Your Business
Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve.
