Grow Your Business
Social Media News of the Week
Every week, our social media team likes to share the news relevant to social media and this week we decided that we want to start sharing it with you here! The first story we bring you this week is about the Yahoo purchase of Tumblr. Caitlin found the story to have merit for a few very specific reasons: Important- 1. The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year. 2. Marissa Mayer’s biggest deal since starting at Yahoo. 3. ...
read moreThe Importance of Brands Being Human on Social Media
The Importance of Brands Being Human on Social Media By Lindsey Schroeder When you are using social media as a marketing tool for a brand or a business, one of the biggest challenges is figuring out the best messages and content for your followers so the marketing is successful. There are many businesses out there that only post industry-relevant information or statements on their social media sites. While that is important and relevant, it can quickly become boring and disengaging, especially if there is no discussion...
read moreLeveraging Yelp as a Social Media Tool
We all know Yelp as a place to find reviews of restaurants, hair salons, and services in your city. But Yelp also functions as a social media tool! You are able to check the credibility of a reviewer. As a business owner or a paying customer , you can see the Yelp community they have built for themselves through their custom profile. Someone who rates all fast food chains as 5 stars might not be someone whose opinion you take heavily into account when looking at a poor review at an upscale restaurant, for example. However, if they...
read moreWhat IS SEO, anyway?
What IS SEO, anyway? A glossary, in layman’s terms By Jamie Griffin As a marketing services company, Forward Progress receives many questions about SEO. Many people have heard of SEO, they know that they need to have it for their business, but it can be hard to understand! So I’ve created a Forward Progress glossary of some terms that will help put SEO in layman’s terms. The glossary: Search Engine: Google, Bing, Yahoo. SEO: Search Engine Optimization- “ SEO adds value to what you create by making sure that it is...
read moreTwitter for business is BACK: What can you do for your business in 140 characters or less?
Twitter for business is BACK: What can you do for your business in 140 characters or less? By Jamie Griffin So much of what we do here at Forward Progress is grow businesses and people through teaching them about social media. Twitter relaunched its Twitter for Business - a more user friendly application this time. The new feature takes users through the beginnings of setting up an account, using hashtags, and explains the reasoning behind promoting yourself through Twitter. Here are 15 useful tips to keep in mind when beginning to use Twitter...
read moreBuilding E-learning skillsets (and having FUN doing it) through Social Jack courses
- By Jamie Griffin Many students in our online Social Jack courses are new to online learning in addition to the coursework they are signed up for. Online learning has made learning accessible to busy people, but it can be initially challenging to adapt to a different style of learning. One big aspect of online learning is discipline. It is great that you may be able to replay lectures without having to be there for the lecture time, but you will miss out on great information and engagement with class members. Just as in traditional...
read moreContent Marketing is King for Social Media – the What, Where and How to Make it Circular
- By Special Guest Blogger, Spencer Maus, of SpencerConnect “When it comes to marketing strategies, content marketing has just been crowned king,” Entrepreneur.com. The article points out that the quality and type of content and breadth of distribution will have a positive impact on your total SEO. In his presentation at Steve Lundin’s BigFrontier event, author Paul Gillin, co-author of Social Marketing to the Business Customer, commented that the content order of priority is video, audio and text. Video allows everyone to hear...
read moreNEW LinkedIn Features for Profiles AND Business Pages – Business Development Edition
At no cost to you – Learn how to increase your book of business or boost your career with these new features just released in LinkedIn. There are very new features with Personal Profile Pages and Now with the New Business Pages – it’s like getting a new website!
read moreFind the C.E.O. of your Social Media – the secret to your success
Find the C.E.O. of your Social Media – the secret to your success – by Dean DeLisle At Forward Progress we look for three easy and quick things to define if a Social Media account is successful or not. We look at this daily, weekly and monthly – you should too! We define the C.E.O. as: C = Connections – How many connections did you gain, are they good and what kind of reach does it generate for you and your business? E = Engagement – Interaction, people engaging with you or your company online, conversations with you or about you....
read moreFacebook Graph Search
How to get your Facebook Business Page ready for this new feature – By Caitlin Brown On January 15th, Facebook announced a new feature they’d start to roll out called Graph Search. After requesting the feature, my account updated a few days later with the new Facebook Graph Search. I’ve had the feature for a little over a month and I must admit, I’ve had some fun with it. But this new feature can not only be used to see who of your boyfriend’s friends have visited your hometown (guilty!), but businesses can really...
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Increase Your Business Pipeline With Linkedin
Win one of nine spots for an exclusive Google+ Hangout led by social media expert Dean DeLisle. For your chance to attend, follow us on Google+ by June 11. Date of the Hangout will be announced to the winners.
Using Email Marketing to Expand Your Business
Email marketing is the standard by which all other online marketing is measured. But email marketing has changed. It's no longer good enough to blast your list with newsletters, your sending tactics and strategies have to evolve.
