Facebook makes yet another unannounced change to the business pages – why not? By Dean R DeLisle
So everyone resisted the “Timeline” feature for Facebook personal pages, now it seems like most are fine with this change. So why not mess with the businesses on Facebook and change them as well. You can really see now that custom pages will now be mostly useless in this format (unless you can convince me otherwise). Now you will be able to have other pages you can feature, the challenge will be getting your community to participate in those. I think the value of Facebook and the results will now be driven by the “Golden Rule” we always teach in our classes – “Provide value to get...
Read MoreSocial Network Ownership – When you login who is in control? – By Dean R. DeLisle
In our latest series of classes we have been really focused on ownership. For years we have trained people how to be productive in less than 20 minutes a day, although I don’t quite believe people truly own it. So we have made some shifts on how we train this. For instance in our LinkedIn sales training we have users add users for a specific time period, 10 minutes. We know that if they take more time to do this they will get too many responses therefore not being effective. So we want them to take more time with those people they are adding to get into rapport and effective relationship,...
Read MoreSocial Networking is a Team Sport
By Dean DeLisle I know it feels a little crazy to say, however it just came up during two different conferences where the companies were talking about Social Media as a single person in the company: “How are we supposed to socially enable our organization successfully if we only have one voice? Even if we are a small company, don’t we have sales people, marketing, customer service, maybe even operational people who come in contact with the outside world? Then why not use the power of ALL combined networks working together on behalf of our organization?” Basically, it’s...
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LinkedIn Advanced Sales Program – 4 Online Classes to Take Sales to the Next Level
