The Importance of Brands Being Human on Social Media
The Importance of Brands Being Human on Social Media By Lindsey Schroeder When you are using social media as a marketing tool for a brand or a business, one of the biggest challenges is figuring out the best messages and content for your followers so the marketing is successful. There are many businesses out there that only post industry-relevant information or statements on their social media sites. While that is important and relevant, it can quickly become boring and disengaging, especially if there is no discussion or engagement surrounding the information. Many...
Read MoreVine: 6 seconds to make a video impression on customers
Vine: 6 seconds to make an impression on customers I stumbled upon Vine the other day and for a minute wondered… how significant a six second, video looping app actually be? Part of what we do at Forward Progress is grow businesses, big and small. In the digital area, six seconds is all the time you have to capture the attention (and make an impression on a potential customer). Mashable talks about some of the uses for vine in small business (http://mashable.com/2013/03/12/startups-using-vine/). 1) Pitching videos: You can create, quick promotional material for your business. 2)...
Read MoreLeveraging Yelp as a Social Media Tool
We all know Yelp as a place to find reviews of restaurants, hair salons, and services in your city. But Yelp also functions as a social media tool! You are able to check the credibility of a reviewer. As a business owner or a paying customer , you can see the Yelp community they have built for themselves through their custom profile. Someone who rates all fast food chains as 5 stars might not be someone whose opinion you take heavily into account when looking at a poor review at an upscale restaurant, for example. However, if they review many upscale restaurants (and have a...
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Increase Your Business Pipeline With Linkedin
Win one of nine spots for an exclusive Google+ Hangout led by social media expert Dean DeLisle. For your chance to attend, follow us on Google+ by June 11. Date of the Hangout will be announced to the winners.
