American Family Insurance – Business Accelerator Program
Objective: Roll out a new program into the two primary markets as a test. With a limited budget, Forward Progress was contracted to accelerate American Family’s Social Media Presence in the business community and drive registrants to the programs main conference in the primary and secondary markets.
Solution: The supporting agency was trained and coached on the Forward Progress Rapid Launch Plan. Forward Progress then built up AMFAM’s Social Media followers on Facebook to over 275% and LinkedIn membership over 2675% (all in just 5 short weeks). Forward Progress influenced or developed all online campaigns, including landing pages, emailings and Social Media. All conferences were sold out, and the program exceeded membership for two consecutive years. Forward Progress used Rapid Launch Plan, Landing Pages, SEO, SEM, Email Marketing, Social Media, Social Networking, JV Partnerships, Lead Management, and Training and Coaching.
General Growth Properties – Online Lead Generation Program
Objective: General growth – needed a way to develop online leads, handle distribution, and provide value to its mall tenants.
Solution: Forward Progress developed a campaign and system to work with existing websites and newly positioned web based kiosks to offer coupons to all shoppers, online and on premise. They generated over 700,000 leads in the first 60 days, and the program drew kept drawing leads into the millions. This program then was used for data to assist tenants to better reach their target customers. Forward Progress used Rapid Launch Plan, Landing Pages, SEO, Email Marketing, Lead Management, and Training and Coaching.
OwnACondo.com – Online Lead Generation and Distribution
Objective: Take the rapidly growing condo market and leverage rapid lead generation, setup management, and setup distribution of all leads to agents. They also had a demand for mortgage partners to share in leads.
Solution: Lead volume increased to over 300 leads per day. Forward Progress then developed a web-based lead distribution system for agents and partners to receive leads based on specific criteria. Forward Progress used Rapid Launch Plan, Landing Pages, Website Modifications, SEO, SEM, Email Marketing, Lead Management, and Training and Coaching.
Keller Williams – Brokerage Exceeds Volume Beyond Expectations
Objective: Local Chicago brokerage needed to build business in a bad market.
Solution: Forward Progress used Rapid Launch Plan to develop an integrated strategy from their traditional marketing and combine it with new online marketing techniques. The Agents also used the power of Social Networking with the Forward Progress LinkedIn Sales Training Program. They exceeded all expectations and business goals in 2011, and are now re-engaging Forward Progress to open new offices. Forward Progress used Rapid Launch Plan, Website Modifications, SEO, SEM, Email Marketing, Social Media, Social Networking Sales, and Training and Coaching.
American Dream – Steal-A-Condo Campaign
Objective: Roll out national program for condo markets to liquidate units of prime property using unique financing products. Two test markets were setup for Chicago and Florida, and they needed to get program released to the Real Estate Agents and consumers in each market.
Solution: Forward Progress built a large scale Rapid Launch Plan for the finance products. Landing Pages were built and campaigns released using PPC, SEO, SEM, Email Marketing, and Social Networking. Training and Coaching were also used to train the sales force on the use of Social Networks.
Redbridge Development Partners, LLC – Accelerate Deal Flow
Objective: Increase commercial deal flow, and find right sized deals for investor groups.
Solution: Forward Progress trained the Redbridge team using LinkedIn Sales Acceleration Program, and Redbridge immediately increased deal flow and their pipeline by over 200% in the first 60 days.
RealEstateAuctions.com – Increase Brand, Leads and Pipeline for Auctions
Objective: Launch new brand into the market place and generate web based leads for Auction Products. Test into four primary markets.
Solution: Used Search Engine Marketing combined with new web developed platform to leverage online lead generation, and started ranking in local markets within 60 days. Forward Progress also trained the core sales team on LinkedIn Sales Acceleration to increase inbound lead generation and appointments. Within 30 days, a significant pipeline was generated.They were in over 180 Banks within 60 days, and the pipeline had over 600 million in product from LinkedIn efforts. The company also dominated the first 3 pages of LinkedIn presence for Real Estate Auctions. Forward Progress used Rapid Launch Plan, Landing Pages, Website Modifications, SEO, SEM, Email Marketing, Social Media, Social Networking, JV Partnerships, Lead Management, and Sales Training and Coaching.